The Animal Welfare Board of India on Friday withdrew its appeal to save vedic tradition from extinction by hugging cows and celebrating ‘Cow Hug Day’ on St Valentine's Day - February 14.
A statement issued by secretary SK Dutta said that the appeal issued by the Board for celebration of ‘Cow Hug Day’ stands withdrawn as directed by the Competent Authority and Ministry of Fisheries, Animal Husbandry and Dairying.
The appeal that was issued earlier mentioned that cow hugging will bring "emotional richness and increase individual and collective happiness". It appealed to all the cow lovers to celebrate ‘Cow Hug Day’ keeping in mind the “importance of mother cow and make life happy and full of positive energy.”
It also raised concern that vedic traditions are on the verge of extinction due to the progress of western culture. “The dazzle of western civilisation has made our physical culture and heritage almost forgotten,” it mentioned.