In the effort to promote tribal products in India, over 35 new immunity-boosting items, including Giant Rock Bee Honey, have been added to the 125 Tribes India outlets and website in the 8th edition of “From Our Home to your Home” campaign, the Union Tribal Affairs Ministry.
TRIFED launched the “From Our Home to your Home” campaign eight weeks ago to source as many effective, natural, and attractive products from diverse indigenous tribes across the country so that these can reach a wide variety of audience.
Key among the products this week are the natural, fresh, organic produce from the Malayali tribes of Tamil Nadu, such as Giant Rock Bee Honey, honey, variants of millet rice, tamarind and black pepper, the Tribal Affairs Ministry said.
Five quick facts about the Malayali tribes
1. Malayali is a tribal group from the Eastern Ghats in North Tamil Nadu.
2. Their population numbers around 3,58,000 people.
3. They are the largest scheduled tribes in the region.
4. The tribal people are usually hill farmers
5 . They cultivate different types of millet.
Other New tribal products
Among the other products sourced include vibrant and eye-catching micro-beaded jewellery (mainly neckpieces) from the Patelia tribe from Madhya Pradesh. While agriculture is their mainstay, their handiwork is exceptional too as can be gauged from the beautiful, colourful pieces made by the artisans of Jhabua, the ministry said in a release.
Other products include organic varieties of pulses and spices locally sourced from the Vasava tribes of Gujarat and an assortment of produce – such as honey, jams and two unique variants of rice from the Kharwar and Oraon tribes of Jharkhand and some interesting wooden products (chakla and belan) and attractive metal jalis from the AdimJanjati tribes and Lohra tribes of Jharkhand, it stated.
The ministry stated that all the new products introduced over the past weeks are available in all Tribes India outlets, Tribes India mobile vans and on online platforms such as the Tribes India E-marketplace (tribesindia.com) and e-tailers. The recently launched Tribes India e-marketplace, India’s largest handicraft and organic products marketplace aims to connect five lakh tribal enterprises to national and international markets, the ministry added.