Apollo Tyres, in association with KaGo Football Turf, inaugurated the 12th ‘Go the Distance Pitch’ turf using repurposed tyres in Manipur on Saturday at Kago Football Turf, Imphal. It is the first of its kind in the entire North-east region of India.
The turf was inaugurated by the captain of Chennaiyin FC, Anirudh Thapa, local upcoming star Ninthoinganba Meetei and international player Vafa Hakhamenshi.
Speaking to the media, head of sports marketing and sponsorship of Apollo Tyres, Remus D’Cruz said that ‘Go the Distance Pitch’ is a sustainable initiative by Apollo Tyres using 100 per cent repurposed rubber from its own tyres to create the playing surface for artificial football pitches.
He said Apollo Tyres has been working towards a sustainable model to create access to sports and fitness. It is the first ever pitch in the entire Eastern region of India withApollo Tyres having previously launched such across 11 different venues. The first ‘Go the Distance pitch’ was opened near the North Stand of the iconic Old Trafford in Manchester, home of Apollo Tyres’ partner Manchester United Football Club.
Each of the 160 ft x 90 ft Football Pitch uses approximately 1,500 Car Tyres where the tyres are shredded into usable crumb rubber to layer the pitches. Around 7,500 Kgs of crumb rubber has been used in a 160 ft x 90 ft football pitch and it helps create a safer ground and enhances the quality of the pitches, said Remus.
Apollo Tyres has partnered with HotFut Sports Infrastructure Pvt Ltd to create and manage the pitches in India. As of now, 11 venues are operational with 20 Pitches in Manchester (UK), Chennai, Pune, Hyderabad, Bengaluru and Mumbai. It is the first time in NE region the go to distance pitch starts operation in Manipur in association with KaGo Football Turf.
“Go The Distance pitches are being created as part of Apollo Tyres’ commitment to sustainability and providing access to sports to the local communities and children, who get a safe and higher quality pitch to play”, Remus said.
While interacting with Manipur's upcoming star (football player), Ningthoinganba Meitei said that it is a great opportunity for the upcoming sport loving generation to have eco-friendly space turf to test their sporting skills.
“Here, they can test out and hone their sporting skills”, Ningthoinganba Meitei said.
Chennaiyin FC captain Anirudh Thapa said that reusing and recycling waste tyres into eco-friendly turf for upcoming players is a great initiative.
“I was unfortunate that I didn’t get the best spaces in my days but now children and upcoming players have space to test their talent”, he said.
The inaugural programme was attended by representatives of KaGo Football Turf and Apollo Tyres.