Union MoS Darshana Jardosh on Tuesday called on the weavers and artisans to start adopting the culture of e-commerce for more exposure of their products to the outside world thereby creating better exporting facilities.
She was delivering her speech during the inaugural of Exhibition and Launching of Awareness under National Handloom and Handicrafts Development Programme organised by the ministry of Textile and directorate of Handlooms and Textiles at the City Convention Centre in Imphal East.
Jardosh also elaborated on the various welfare schemes of the government introduced especially for the weavers and artisans and apprised them to take the opportunity of those schemes to develop their business.
The GI tag products have high demands outside the state as well as overseas, she said while stressing on the need for producing the products in bulk for successful exporting business.
Citing the “One District, One Product” ideology of Gujarat, she said that adopting such ideology will be helpful in increasing the quantity of the products.
The MoS also suggested that artisans and weavers selling their products by ways of value addition in consultation with experts and branding their products using the youth icons will attract more customers.
The double engine government is also working its best to empower the weavers and artisans by giving special focus in line with the “Atmanirbhar Bharat” campaign, she added.
Minister of Commerce Industries and Textiles Nemcha Kipgen informed that the state has the highest concentration of handloom weavers in the country with 2.12 lakhs handloom weavers and 2.11 lakhs looms. The handicrafts artisans of Manipur are also of similar size, she added.
She also informed that the ministry had sanctioned 21 projects of cluster development programme, one craft handloom village and mega handloom cluster each under National Handloom Development Programme for Manipur.
Nemcha requested the MoS to consider introducing a special guideline of Pradhan Mantri Mega Integrated Textile Region and Apparel Parks (PM MITRA) for Manipur.
A 3D design of Craft Handloom Village at Moirang was also launched by the MoS during the programme besides distribution of PEHCHAN cards and tool kits to artisans and weavers.
As many as 51 stalls were set up during the exhibition inside the City Convention Centre.
It was also attended by chairman of Manipur Handloom and Handicrafts Development Corporation Limited Kh Ibomcha and Moirang MLA Th Shanti among others.