The Indian Institute of Management, Shillong formally concluded its 2nd Edition of the virtual International Marketing Conference (IMarC) 2022 today.
The two-day conference was preceded by a two-day workshop that gave the research scholars a great opportunity to connect with and learn from some of the greatest researchers in the world.
Prof DP Goyal, Director, IIM Shillong opened the session, and Prof. Subhadip Roy, IIM Ahmedabad delivered the keynote address in the inaugural ceremony held on August 24, 2022.
The chief guest on the 2nd day of the conference, Prof. Nripendra Rana, Professor, College of Business and Economics, Qatar University delivered the valedictory speech.
Speaking at the event Prof. Subhadip Roy said, “Developing countries like India are emerging as major contributors to the global industry's rapid growth. In this situation, the factors that affect inclusive marketing are of particular interest to academics, researchers, and marketers.”
Prof. Roy continued to explain that “the Conceptual, quantitative and qualitative survey-based, qualitative experimental, and quantitative secondary data, that should all be used in research. The goal of this study is to integrate ideas from information systems and marketing research into a framework of varied economics, society, and culture.”
The conference was a participatory event. Students and scholars from all throughout the nation delivered papers during the conference. There was discussion on a wide range of subjects like Inclusive Marketing, Contextual Research, The Efficacy of Customer Relationship Management, Digital Marketing, Brand Orientation, Contemporary Research in Marketing and many more.
Prof. DP Goyal, Director of IIM Shillong said, “the conference aims to explore what has driven productivity, economic integration, migration, employment, and living standards. We must prioritize each person's needs while adopting an all-inclusive strategy. Whether we simply need to grow or diversify should be clear to us”.
In order to comprehend the bigger problem that the service is aiming to address, he proceeded to stress the importance of contextual research and observation.
“While elaborating on the importance of research and the three of innovation, inclusion, and integration he explained that consumers, practitioners, and other stakeholders should be aware of the standards for the research”, he further said.
Sushant Kumar from IIM Raipur won the IMarC 2022 Best Paper Award for the paper titled “We trust you! Role of non-coercive power of shaping trust in channel relationship”.
In addition to extending a warm welcome, Prof Nripendra Rana, College of Business and Economics at Qatar University, expressed gratitude for the opportunity to participate in the educational conference that examined the many facets of the contemporary and multidimensional era.
Prof Rana continued by saying that one should never stop working because every task completed would eventually be recorded in a journal.
This conference intended to bring together research scholars and academicians to examine unique viewpoints that can assess the processes that will support futuristic ideas with an ethical and inclusive lens in order to continue highlighting the need for equality and relevance.