Shumang Leela ‘Keidoubagi Kidoino’ premiered

‘Keidoubagi Kidoino’, a COVID-19 awareness media advocacy campaign, is produced by Directorate of Information & Public Relations (DIPR), Manipur under the initiative of Chief Minister N Biren Singh.

ByIFP Bureau

Updated 11 Jul 2021, 6:42 pm

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Shumang Leela or Shumang Kumhei plays an important role towards shaping public opinion and acts as a tool for creating mass awareness campaigns at the grassroots, said Manipur Chief Minister N Biren Singh on Sunday.

He was speaking at the premier show of Shumang Leela ‘Keidoubagi Kidoino’, a COVID-19 awareness media advocacy campaign held at Iboyaima Shumang Leela Shanglen, Palace Compound, Imphal East.

The play is produced by Directorate of Information & Public Relations (DIPR), Manipur under the initiative of Chief Minister N Biren Singh. It was streamed-live at DIPR Facebook page and DIPR Youtube channel. It was also telecasted by ISTV, Impact TV and TOM TV channels. 

Addressing the gathering, the chief minister mentioned that the government believed that such plays would sensitise masses about the COVID-19 disease and the importance of COVID-19 vaccination. Considering the current situation of COVID-19, the government has taken up various stringent measures to contain the disease, he added.


He stressed that free meals are being provided to all the patients who are undergoing treatment at Covid Care Centres and hospitals. House-to-house COVID-19 testing and mass vaccination drive has been started in various parts of the state, he added. He appealed to the people to support the government in the fight against COVID-19.

N Biren Singh lauded DIPR, Manipur and those who are associated with the play for producing the play within a short period.

Speaking on the occasion, Information and Public Relations Minister Th Biswajit Singh said that the pandemic has adversely affected socially and economically in every society. Since the beginning of the pandemic, the government is trying its best to protect and save precious lives, he added.

He highlighted that under the leadership of Prime Minister Narendra Modi, the government has started World’s largest free Covid vaccination drive for its citizens.

Stating that COVID-19 vaccines are safe and effective at preventing the dreaded disease, Th Biswajit said that one should not be reluctant to take the jab as vaccines are being developed through a rigorous process and clinical trials and later approved by competent authorities for public use.


He mentioned that the government cannot alone fight the pandemic without the support and cooperation of the people.

Education Minister S Rajen Singh; Agriculture MinisterO Lukhoi Singh; MP Rajya Sabha Leishemba Sanajaoba; chairman LDA L Susindro Meitei; commissioner (IPR) M Joy Singh; director (IPR) H Balkrisna; former minister M Nara, padmashri Naba Wareppa and others witnessed the premier show among others.


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First published:


COVID-19 awarenessShumang LeelaCOVID-19 appropriate behaviourCOVID-19 vaccinationKeidoubagi Kidoino

IFP Bureau

IFP Bureau

IMPHAL, Manipur


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